PROJECTS

  1. Sewers Campaign
  2. Neon Night Run Campaign
  3. Healing Time
  4. Fan Club Simulator
  5. The Imprint Of Life
  6. Send Me The Messiness
  7. Other Design
  8. Illustration
  9. 3D Modelling


+44 07355396373
aliazhongsiyan@163.com

Project 1 
Sewers Campaign


In this project, I used the humorous concept of “Sewer Laundry” to link the dirt and odour of sewers to the cleaning effect of laundry sheets. I created four posters that exaggerated the slogan “Make Laundry Possible Anywhere” to further promote the convenience and powerful cleaning power of laundry sheets. This further promoted the convenience and cleaning power of the product. I also helped the company redesign the packaging and logo to make them more appealing, successfully enhancing the brand's market appeal.


Project 2 Neon Night Run Campaign


The “城市点亮计划（Illuminate the City）” project is a 5 km neon night run where runners wear glowing clothes and star badges, promoting health and leaving unforgettable memories. It has 5 km where offers water and star accessories. Participants can use the glowing stickers to customize their own star character.

Project 3 Healing Time
Healing Time is a herbal soup brand for young Chinese people, dedicated to making the cooking process more healing. Faced with the accelerated pace of life and increased stress among young people, we have designed an interactive package, aiming to guide customers into a state of mindfulness and flow, crafting and enjoying the process of cooking and achieving relaxation. The brand has successfully attracted the attention of young people, allowing them to find time for relaxation and bring a sense of inner fulfilment.

Project 4 
Fan Club Simulator



Fan Club Simulator is a board game designed to provide players with an immersive fan club experience. In response to the misconceptions about the culture of the fan club in China, we designed a game that enables players to participate as members of a fan club, using cards to gain high scores for their favourite Idol through strategy and interaction in a relaxed atmosphere. The game successfully restored the core elements of the fan club culture and was highly praised by players, helping them build a deeper understanding of the fan club.

Project 5 
The Imprint Of Life



The project aims to explore the link between smell and memory by designing a series of candles and encapsulating them in jars to extend the ‘shelf life’ of memories. Smell can evokes emotional memories more strongly, so we designed these candles to perpetuate the emotional value of memories. This design successfully combines the olfactory experience of candles to provide a lasting way of preserving memories, allowing people to re-experience precious memory moments through the sense of smell.

Project 6 
Send Me The Messiness


The Internet age enables wide and rapid spread of information, allowing people to access information from multiple channels. However, fragmentation of information became a major problem for people receiving information and is also a cause of information distortion. I visualized the message distortion phenomenon and presented it in three zines.